Funtactix Announces Creation of Publishing Division and Launch of FTX Games Brand

 

Casey Dickinson, former Head of Marketing to Take the Helm;

New York, NY January 14, 2015 – Funtactix, an award winning developer and publisher of mobile and social games, announces the creation a new publishing division and the launch of a new consumer brand, FTX Games (www.FTXGames.com). This new moniker will be synonymous with world-class IP-based games. Recently announced titles under the new brand include: Hot Tub Time Machine: Tap That and Power Rangers: UNITE. Multiple additional titles are currently in development and will be released throughout 2015 and 2016.
 
Funtactix is the only independent publisher focused exclusively on building free-to-play games for major box-office films. The team has decades of combined experience in building, marketing, licensing, and managing IP-based games across a wide range of platforms. The FTX formula of best-in-class entertainment properties with world-class development has led to a string of successes, garnering praise from fans and prestigious awards from film, game and technology critics. The new Publishing Division will create a platform to leverage the knowledge and trust earned from a series of successful partnerships with major film studios to guide the development and management of future titles.

The Publishing Division will centralize the functions of: Business Development, Creative Direction, Production Management, Marketing and Distribution, Community Management and Analytics. FTX Games will continue world class internal development on new and existing titles.

Former Funtactix Head of Marketing, Casey Dickinson will be leading the new division as Vice President of Publishing and General Manager. He is tasked with the continued focus on pairing the world’s biggest film and television properties with the best developers and technology in the games industry.

“Casey has a wealth of experience in both the business and creative sides of the industry.” said Sam Glassenberg, CEO of Funtactix, “In this new role he’ll be able to use that perspective to continue to drive the growth of the company as we recognize this new opportunity.”

A veteran in the gaming industry, Casey has been in the industry for more than 10 years and launched over 20 titles for Sony and Ubisoft before joining Funtactix 4 years ago. As the Head of Marketing, Casey was responsible for leading the Marketing, Community and Public Relations teams for Funtactix.

# # #

ABOUT FUNTACTIX:
Funtactix is the only independent publisher focused exclusively on building free-to-play games for major box-office films and TV shows. The team has decades of combined experience in building, marketing, licensing, and managing IP-based games across a wide range of platforms. The FTX formula of best-in-class entertainment properties with world-class development has led to a string of successes, garnering industry recognition and praise from fans. The company’s games have rallied tens of millions of players on mobile and social platforms like iOS, Android and Facebook.  Funtactix is headquartered in New York City with offices in Los Angeles, Jerusalem and Tel Aviv. For more information, please visit www.FTXGames.com.

FacebookTwitterGoogle PlusLinked InYouTubeRSS Feed